Why hire a logo designer?

When you are in the process of starting a new business, most entrepreneurs find it difficult to decide whether to buy a cheap logo at a logo website somewhere or to have a professional logo custom designed specifically to their needs. Of course, the price is a huge decision-maker here. It seems obvious at first: a few dollars for a generic logo versus a lot more for a professional custom logo. However, don’t be mistaken about the additional “cost” of buying a generic logo.